Dave Fleet

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Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

Social media has driven momentous change in the business world over a little more than a decade. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset. Change can be good.

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Time To Evolve How We Target Social Media?

Dave Fleet

“One in three of our target audience is using Facebook. So, we recommend creating a Facebook page for this program.&#. As social networks become more and more prevalent, we’re at the point now that almost every client brief appears to point, on its surface, to one of a few key networks. What do you think?

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Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

Social media has driven momentous change in the business world over a little more than a decade. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset. Change can be good.

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Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media

Dave Fleet

You must respond: As Ray writes, “how can you ignore damaging accusations that accumulate within your own Facebook group? You must realize every employee is a marketer: Your employees can affect your brand messages just as much as broadcast messages in traditional media. Tags: social media strategy.

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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. Wired: Trolls Pounce on Facebook’s Tahrir Square.

Trends 258
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Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics. The social network launched roughly 6.5

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How To Engage On Sites Using Facebook’s New Commenting Plugin

Dave Fleet

Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites.

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