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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

A simple tool like Google Alerts would pick up most stray citations. Alterian SM2 Freemium. If Google Alerts had been developed with a focus on social media, this would be it. Alterian SM2. Share this on Facebook. Post on Google Buzz. Budget: $0 (I have no budget, I need something free!). Share this on Mixx.

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Social Media Success Starts with Listening

Webbiquity SMM

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a.

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Best Social Media Monitoring Tools

Bill Hartzer

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Nielsen and Facebook recently joined forces to develop effective, and almost real time ad effectiveness solutions. Post on Google Buzz. Share this on del.icio.us.

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5 Social Media Tools for PR Professionals

Proactive Report

It’s how you read news updates from friends on Facebook and Twitter. And since Google is now indexing real time content such as status updates and displaying them right at the top of a search results page, it’s vital for PR people to understand feeds and search. Google Analytics is free and it is an excellent system.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Alicia is a warm and outgoing social media pro and creator of March Marketing Madness.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.