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How to Create a Social Media Calendar (and What You Need in It)

Rebekah Radice

For example, if your business goal is to increase sales, your social media goal may be to create 5 pieces of content each week that raise awareness around a specific feature within your product. – Your Competition. For example, let’s say they’ve written a post around a topic your audience is interested in.

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How to Be a Storyteller

Convince & Convert

It makes no sense, for example, to create excellent white papers if your target audiences do their product research on Twitter and YouTube. It could begin modestly with a story on your website about how your startup was created. Knowing where your target audiences consume content is just as important.

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15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

For example, Facebook posts do not usually perform well and are not highly appreciated on Twitter, which has 140 character limit. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Auto tweet everything from Facebook to Twitter and other social networks.

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The information processing view of humanity

Buzz Marketing for Technology

Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 For example, del.icio.us, used with judicious tagging, is a very powerful tool. SAP White Paper: Service Delivery Innovation. ve written. Go to main blog page.

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8 Amazing Demand Generation Strategies to Boost Your Market Share

Sprout Social

Customer acquisition is an incredibly tough goal and competition continues to grow as startups and businesses around the world increase in numbers. Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation.

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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

And when we say aggregate, we mean pull in your blogs, pull in your social media content, your video content, your ebooks, your white papers, all of this really great stuff that in many cases, if you’ve got a lot of it, is kind of sitting in a whole bunch of silos. Here are all our white papers. Jay: Right.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. These sites can send LOTS and LOTS of traffic, especially the two examples above.