Adam Cohen
NOVEMBER 1, 2010
In each of these small examples, the communication is mostly 1:1. Enter the world of Facebook, where the communication paradigm is different. I recently asked some folks on Twitter and Facebook about etiquette, and heard many bizarre stories. Have an example to share? Share this on Facebook. Tweet This!
Adam Cohen
NOVEMBER 1, 2010
In each of these small examples, the communication is mostly 1:1. Enter the world of Facebook, where the communication paradigm is different. I recently asked some folks on Twitter and Facebook about etiquette, and heard many bizarre stories. Have an example to share? Same with instant messaging.
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Adam Cohen
JUNE 17, 2010
Spotted this excellent example of fusing digital, personalization, offline, online, social media and music. Share this on Facebook. Spot on for Billboard magazine. I get inspired by the fusion across creative concepts like this. RSS feed readers please click through to see the video). Related Posts. 1 + 1 = 3: Rosetta and Brulant (8).
Adam Cohen
JULY 28, 2010
While Facebook is mailing signs to businesses, I’m pretty sure no one is helping them understand Twitter – for free anyways. Here are a couple of examples, one for Whole Foods because I happen to be a fan and one for my employer. Share this on Facebook. After all, Twitter is for narcissists , right? Tweet This!
Adam Cohen
SEPTEMBER 2, 2010
One of my favorite examples of this application is the Converse Domaination effort (it’s worth the watch, go ahead, I’ll wait). Share this on Facebook. I’ll be calling out some other technologies separately below, but understanding and being able to leverage tools available is critical to delivering impact.
Adam Cohen
JUNE 8, 2010
Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). Share this on Facebook. The technologies that are available influence traditional marketing tactics already. In some cases, they magnify each other. Tweet This!
Adam Cohen
AUGUST 24, 2010
Three Industry Examples. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. Share this on Facebook. The general sense was, “that wasn’t so bad&# and “exhilarating&# at the same time. Related Posts.
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