Social and Logical

DECEMBER 6, 2010

Alan Pearcy who wrote the post had this to say: Amid the current social media frenzy, it’s completely unfathomable to think how wrong this campaign went–just terribly, terribly wrong. Creativity could have been used to have the celebrities ask their social media followers to contribute, instead of dying digitally.

Campaign 186

Campaign Social Media Eventful Advertising 186

Social and Logical

DECEMBER 3, 2010

These principles are at work, not only in social media, but also in technology and the natural world as well. Understanding these principles will help you make effective decisions for your social media strategies. In social media, they would include our Twitter followers, Facebook fans etc. Components.

Strategy 150

Strategy Construction Aggregator Loyalty 150

Social and Logical

DECEMBER 7, 2010

I don’t know why, but I often say or do things that are (by sheer coincidence) related to other events that I had no knowledge of. Most of what happens in the world of marketing and social media can be explained through the findings of research psychology. I get this feedback from other people quite a bit.

Campaign 170

Campaign Pharmaceuticals Research Project 170