Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
By Laura Petrolino #hashtags Love them or hate them, despite many who might wish to the contrary, hashtag marketing isn’t going away any time soon. Just like selfies, hashtags are so often used obtrusively. Hashtags can lace together and allow someone to easily follow conversation through multiple channels, participants, and even topics around one basic theme.
How to Use Social Media for Event Marketing [Infographic]
AUGUST 17, 2015
Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing.
How to Optimize Events with Social Media [Infographic]
FEBRUARY 4, 2015
Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. Connect with other event attendees on social media. If there isn’t an event page, create one.
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting.
How to Track Hashtag Campaigns with Social Media Analytics
Convince & Convert
JULY 30, 2015
Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience.
How to Identify Popular Hashtags
JUNE 1, 2016
Hashtags are used on social media channels and are important in your business – you may be missing a trick if you’re not using them. So let’s figure how how to identify popular hashtags… First… let’s talk about what hashtags are and why you need them! What are hashtags? Why are hashtags useful? Social Media Tools
The Most Important Post-event Engagement Tool
JUNE 24, 2015
Think of the last branded event you created and the engagement tool you used. Whether it was a trade show, industry event, or conference, chances are you started engaging with participants via social media weeks before you ever did in person. Regardless of the method, using social media before and during an event is a great engagement tool.
Why Hashtags are Spam #hashtags
JUNE 12, 2013
Hashtags are spam that need to go away. According to reports that have hit the mainstream media lately, Facebook has just (finally) gotten #hashtags. Facebook tends to be a “late adopter” of a lot of technology and features, so you know that when Facebook “finally” gets a feature such as hashtags, the feature is on its way out. But I digress.
3 Hashtag Search Tools That Are Crazy Easy to Use
MAY 4, 2016
If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. This is perfect for events! Keyhole.
How To Create And Use #HashTags - Social Media
Social Media Network Marketing
JUNE 13, 2015
The #HashTags widespread use began with the Social Media Platform Twitter. Since then it has extended to other Social Media Platforms. But in October 2007, Citizen Journalists began using the HashTags of #SanDiegoFire, at Messina’s suggestion, to Tweet updates on a series of forest fires in San Diego. The practice of Hashtagging took off since then. Now Users and Brands employ Hashtags to cover serious political events [#Cairo] and entertainment topics [#MileyCyrus] alike. I n June 2013, Facebook added HashTag usage.
Non-Profit Social Media: Raise Awareness and Demand
MAY 26, 2015
Social media is widely adopted and used by all types of people, brands, and businesses around the globe. Pew Research reports 79 percent of adults use a single social media platform, while 52 percent use two or more platforms regularly. Non-Profit Social Media. Hashtags: Your New Best Friend. Always research your hashtag before using it.
Television Gets In On Social Media’s Hashtag Game
NOVEMBER 5, 2013
And more often than not, in today’s TV world many people find out about certain shows through their friends on social media. Many shows are starting social campaigns to make sure viewers aren’t just interested that night when they watch the show, but also throughout the week. Have you started watching a show because of social media? If so, which show?
Social Media Tools and Resources for Social Learning
MAY 30, 2016
This past week I, together with my friend Shari Rager from American Medical Writers Association, did a session at Tagoras’s Learning*Technology*Design conference on designing for social learning. This was the session description: While social learning and social media are different things, the two go hand in hand. Defining and Designing Social Learning.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
Extend the Life of Your Event with Post-Event Planning
SEPTEMBER 18, 2013
Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. What advice do you have for extending an event’s longevity?
16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia
SEPTEMBER 18, 2014
If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. WITH hashtags, outbound connection of content to channels occurs. Follow List. votes.
Association Social Media Best Practices
OCTOBER 16, 2013
Last month, I presented at an Association Trends event about association social media. It was fun to talk about my favorite subject and especially fun to be part of a panel facilitated by Maddie Grant with association social media directors Susannah Murley (SEIA), Chad Davis (NAHB) and Curtis Midkiff (SHRM). Yes, young people are using social media….but
The 3 Social Media Rules for Death and Tragedy
Convince & Convert
JANUARY 19, 2016
When David Bowie died last week (and by the way, f*ck cancer) companies hither and yon decided to hitch their social media exposure and engagement wagons to Ziggy Stardurst , thinking that the strategy of “riding the hashtag” gave them license to use a person’s death as suitable fodder for social content. Social Media for Business Isn’t Easy.
Which Social Media Channels Should I Use For My Business?
OCTOBER 4, 2013
In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Social media may be free, but think about the value of your time! Social Bookmarking, Local Search and Review Sites.
8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)
JULY 12, 2015
Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. social media marketing mistakes to avoid. 1.
Putting Instagram events to work for your business
MARCH 6, 2013
The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. Make it easy for people to understand what they need to do, what the hashtag is and why they should care. The win. Comodo . The win.
Where’s Social Media Going in 2014?
DECEMBER 20, 2013
2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. Social media is our new news site. The social TV.
5 Social Media Opportunities to Plan for this Summer
Ignite Social Media
JUNE 3, 2016
The summer season has officially kicked off and with it comes a myriad of social media opportunities for brands to interact with fans in new and unexpected ways. World Social Media Day – June 30, 2016. Starting in 2010, Mashable made it a point to create a day where social media advances could be celebrated, discussed and explored on a global platform.
Ultimate Guide to Twitter Hashtags
SEPTEMBER 30, 2010
Home About Us Contact SEJ News PPC SEO Tools Social Links BlueGlass SEO Services Social Media Marketing Pay Per Click Online Reputation Management Content Development Mar 24 2009 Ultimate Guide to Twitter Hashtags What is a Twitter hashtag? hashtag is a way to unite global Tweets around some particular topic. Where can I find what hashtags people are using?
Understanding the Nature of an Event Using Social Analytics
Techipedia: Tamar Weinberg
AUGUST 17, 2011
This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.
Facebook and hashtags: at long last
JUNE 16, 2013
A black hole in social media data got a step closer to being understood this week. Facebook has introduced the use of hashtags ! Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Hashtags are the first step.
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Though Duluth is smallish metro area of roughly 100,000 population, the event attracted twice as many attendees as some similar events in larger cities, with speakers from around the country. Only 22% of businesses track their social results well.
A Strategic Guide to Social Media for Nonprofits
AUGUST 24, 2015
Reposted from Sprout Social with permission. By Alicia Johnston. . GET THEIR COOL STRATEGIC GUIDE TO SOCIAL MEDIA FOR NONPROFITS here. ———– Nonprofit organizations have become increasingly social over the past decade, whether they are cultivating a dedicated Facebook following or blazing a trail on new networks such as Snapchat. What to Share.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Relevanza ). 2.
50 Shortcuts to Create Visual Content for Social Media
MARCH 4, 2016
In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month. . Let’s take a look at the tips and tools: 50 ShortCuts for You to Create Visual Content for Social Media Marketing. Here are 50 Shortcuts to Create Visual Content for Social Media. Ready? Let’s
Internet Business Opportunity - Social Media
Social Media Network Marketing
NOVEMBER 19, 2015
Just that Facebook does not pay you while this Social Network actually pays. All you need to do is be active daily on this Social Media Network exactly like how you or anybody uses Facebook. The Social Media, TSU, has gained itself a definite Space. 1.Socialize To join New Like Minded People And Have A Healthy Social Life. 11.Use Of #HashTags Is Amazing In Finding And Retaining Information. If You Have Information And Knowledge On A Specific Topic Then Go Ahead And Write On This Social Media Platform. It is simple easy and fun.
3 Tips For Nonprofits To Boost Their Social Media Presence
FEBRUARY 23, 2015
Social media offers the perfect platforms to do this. billion (and counting) active users, and totals nearly 57 percent of all social media visits. The sheer number of people nonprofits can reach via social networks makes them a necessary part for all marketing campaigns. The primary goal of Sec. 501 organizations is not profit. Facebook now has more than 1.2
When to Thank Your Social Media Fans
Techipedia: Tamar Weinberg
MARCH 27, 2012
Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. Offer Online Thanks for Offline Events. Is having a large social fan base a sign of good business or social savvy?
Association Social Media: Philanthropy Ohio
SEPTEMBER 17, 2014
We are a small organization and all the communications/marketing activities fall within our department. 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? Obviously there are different strategies for each social site, as well. Are they interlinked in specific ways? which is exclusive to Twitter.
How to Gather Fan Feedback on Social Media
Convince & Convert
JANUARY 15, 2016
Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. According to a recent study carried out by Conversocial , 43% of customers expect social channels to be integrated with other customer service channels. Get Customer Feedback on Social Media. In the bio section on your social profiles.
Social Media Trends, Prospects, and Challenges in India
DECEMBER 9, 2015
Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media. And it remains the fastest growing market for social networks in the world.
12 Questions When Considering A Hybrid Event
MARCH 14, 2011
Hybrid events, face-to-face experiences with a live streaming component for remote attendees, should be the norm. 12 Question To Consider About Hosting A Hybrid Event. Do we have a budget to broadcast the event to our members and potential members? Then you can brand the page with event information. And, we’ll save those reasons for another post.
Social Solute: 4 Brands on Social Media to Admire This Year
Ignite Social Media
JUNE 17, 2016
While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. Not only is the company’s entire feed aesthetically pleasing and wanderlust-inducing, but it follows many channel-specific social best practices. Was it an effective use of social? Airbnb. Disney Pixar. Red Bull.
Best social media tools bringing conversions to your online store
MARCH 16, 2016
The average order value is highest on Pinterest, Instagram and a social shopping site called Polyvore. After choosing the right ecommerce platforms and social media platforms for your business, then creating useful, visual content should all be part of your social ecommerce strategy. Social Bakers. Buffer. SocialRank. Beetailer. Piktochart. TweetDeck. Klout.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Social Analytics. Media Monitoring.
The 7 Types of Social Media Users and How to Engage Them
JULY 18, 2013
Using social media to market your company is an undoubtedly wise decision. They post a ton of content on their social networks from trivia to humorous images, but still keep it industry tailored to their niche, construction. These types of users are already boosting your social visibility, because consumers are more likely to trust their friends’ brand recommendations.
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
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The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Virtual events. Easy to share: encourage sharing and make it easy by including social sharing buttons on your content whenever practical. Content is like singing a song. Amplification (done well) is like singing that song into a microphone.