Direct Marketing Observations

MARCH 23, 2010

Recently I read somewhere that the demise of Twitter is imminent and all anyone wants to talk about anymore is Foursquare and Gowalla , 2 shiny new LBS based companies that are reeling in new users by the bushel. Sure I’ll talk about and use Gowalla and Foursquare, but that doesn’t mean that Twitter is no longer relevant though.

Twitter 180

Twitter Microblogging Foursquare SEO 180

Direct Marketing Observations

JUNE 21, 2010

Using Twitter to Grow Your Business. Twitter describes itself as “a real-time information network powered by people all around the world that lets you share and discover what’s happening now.” This free, one-hour session will cover how to: Establish and build your Twitter presence. Live Webcast June 23, 2 PM ET / 11 AM PT.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

JANUARY 17, 2019

In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. That’s exactly why we go to Twitter. Those that were there in the early days, will be the first to admit that indeed, the times have changed for Twitter. What were they thinking?

Social Media 189

Social Media Marketing Social Networking Compete 189

Direct Marketing Observations

AUGUST 10, 2011

According to HitWise , Twitter accounted for 1 in every 170 UK Internet visits yesterday; by their estimates, there were over 3.4 million visits to the Twitter homepage from the UK population alone. The real-time aspect of sharing information through Twitter has made the platform ideal for updates on what has been happening.

Hitwise 152

Hitwise Social Media Platform Eventful 152

Direct Marketing Observations

APRIL 19, 2010

A waterfall of real time data coming from Twitter. getting the latest on an event. 3) Monitter is so simple its scary, just plug in words or terms in each of the three columns and go watch the firehose of data coming from Twitter. Make sure you have already typed in a search term and then see what happens.

Tools 179

Tools Analytics News Google 179

Direct Marketing Observations

NOVEMBER 4, 2011

Lots of marketers have tried to peg the value of a Facebook fan/like in fact I recently read that when a Ticketmaster user posts a specific event they are attending, or may want to attend, to Facebook, it generates $5.30 of direct ticket sales. in increased sales from the engagement that Facebook encourages. It was just a number.

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

FEBRUARY 5, 2010

By providing weekly Twitter tips via email you can share best use, reports, case studies, trends, etc to show that it’s not intimidating. 5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags. Show the benefits of why you need to join in. 3) On-going social media education !

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177