The Realtime Report

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#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town — #1 on that list of destinations, just after hosting the 2010 FIFA World Cup — has worked to sustain high visitor growth, capitalizing on the approximate US $1.8 billion the city invested to welcome over 1.5 million soccer fans back in 2010. Cape Town Facebook page reached 100,000 fans.

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Luxury Marketing: Lexus Promotes High-End Model With Facebook Contest

The Realtime Report

Lexus is using social media to link the new “Unleash the LFA” campaign - promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event. The teasers included a short video, social media posts and a hashtag campaign, #UnleashTheLFA.

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How to Capitalize on Instagram as a Small Business

The Realtime Report

From this point, your business will not only be able to tailor the content to that audience, but also know the existing channels and hashtags that can be leveraged, putting the company in front of potential and existing customers. Keep your eye on hashtags and trending topics that may be relevant to content that you’re looking to post.