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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

You share an amazing Hootsuite blog article to your work Slack (hint!). Understanding your audience’s generational differences goes a long way toward finding out where they spend time, both online and offline, and how to reach them on their favorite dark social channels, such as in-person events or private groups. URL shortener.

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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

Social media is equivalent to one big fat focus group that never sleeps. How to test different marketing call to actions, offers, events, milestones. There is not a time of day or night that you can't crawl up in your cozy chair with your laptop and learn what people think of you and your brand. It's there for the taking.

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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. The excitement of the day started an hour before the event actually did. Almost Not Making It. Social Media Strategy.

ROI 114
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What is the Clubhouse App? And is it Right for Your Business?

Hootsuite

Meanwhile, clubs are interest-, identity- or industry-focused groups. weekly) conversations with relevant people in service of the group’s interests and needs. It’s a good place for marketers to stress-test new messages, or talk to customers in ad-hoc focus groups. Join a club, or start one. Try it free today.

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How to Use Facebook Groups to Grow Your Business and Engage Customers

Hootsuite

How to use Facebook groups for business. Best practices for Facebook group marketing. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. What’s the difference between a Facebook page and a Facebook group? How to post in a Facebook group.

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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

Jay : I mean it’s a focus group of one at that point, is it not? Jay : MailChimp , Constant Contact … Eric : Exactly, and in social they’re the exact same equivalents, and you named a couple of them with HootSuite and Sprout Social. Editor’s Note: It was formerly Big Fuel).

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