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Leveraging Students to Support Higher Ed Social Media Initiatives

Social Media Strategies Summit

User-generated content (UGC) is highly impactful in any industry. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. UGC is especially effective in higher education.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more.

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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

Marketing your product to Gen Z needs to feature user-generated content (UGC). A recent survey found 85% of consumers find user-generated content (UGC) more influential than brand-created content. In addition, it encouraged 15,000+ users to film their experience at the chain restaurant. Host contests and giveaways.

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10 Social Media Predictions for 2019

agora pulse

I see 2019 being the year when storytelling combined with augmented reality is hosted on the main social media platforms. Start thinking about how you can film in your office, broadcast from your cafe or shop, live stream product launches and demonstrate product features. Takeaway: Invest in UGC. I know it’s tough.

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How to Create & Manage an Effective Content Calendar in Higher Ed

Social Media Strategies Summit

Laurie Roberts and the Johnson & Wales University team aim to plan content at least a month in advance, meeting at the start of each semester to highlight major campus events, holidays, and traditions that they must cover. Once they’ve developed an idea, they’ll reach out to students as needed and schedule filming times.

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A First-Class Guide to Social Media for Travel

Sprout Social

Consider how you’ll align your social media efforts to other marketing assets, such as your website, email newsletter and event promotions. Traveler tip: if you're exploring Paraty, Brazil, ask your host to call Smiley's and snag you a table. Your UGC campaign doesn’t have to be a huge production. Remember to integrate.

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22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Online Events team up with LiveStream and ask for a few bucks for an online event such as those NASA video/tweet streams. Starbucks could hire a special Twitter room for a competition or an online event and then invite members. Real World Events Music labels, film studios pay MySpace for record launches and Secret Shows.

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