Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. What have you seen in the social media world lately that’s excited you? (I’m I’m psyched about the Kurrently search engine ). I know you’ve got a bunch of exciting new products that I’m excited to try. Comment away!

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 19, 2010

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. If we like it we want to pass it around to our network so that they can interact with it. Content isn’t king, optimized content is king. A Facebook profile update is very shareable.

Social Media 137

Social Media Strategy Consultant Social CRM 137