SocialFish

APRIL 5, 2011

Avectra –We’re working with Avectra on an ambitious project to explore the implications of Social CRM for associations. We’ve been consulting with them on Social CRM trends and applications, we held an in-person group discussion with association executives who are on the front lines of these changes.

Review 150

Review Social CRM Consultant Module 150

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JANUARY 2, 2013

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). MediaPost ).

Social Media 245

Social Media B2B SEO Marketing 245

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. What have you seen in the social media world lately that’s excited you? (I’m I’m psyched about the Kurrently search engine ). I know you’ve got a bunch of exciting new products that I’m excited to try. Comment away!

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

SEPTEMBER 21, 2010

Thanks, Eliana Gilad, Founder, Voices of Eden Ancient Healing and Transformational Music [link] BLog: [link] [link] Chuck at Burns Eng’g I have been working with some brilliant folks at FRANK, (areyoufrank.com) and they have move Burns Engineering, a technical, instrument design and manufacturing organization into the realm of Social media.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 19, 2010

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. However, that Facebook profile update is not inherently discoverable by search engines — creating a weakness for that tool. Content isn’t king, optimized content is king.

Social Media 137

Social Media Strategy Social CRM Consultant 137