Laurel Papworth
MARCH 17, 2010
As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, best suited to Customer Service engaging on support and FAQ issues. Social Media & Your Centre: What’s new and what’s legal?
Laurel Papworth
JUNE 27, 2010
What to do next: LANDING PAGE: This is where your FAQ, Tutorial or Welcome to Newcomers area shines. Of course it doesn’t work for engagement – it looks like the front page of a (passive) magazine cover, rather than a “come inside and meet the family&# community fan page. Any ideas out there? :p.
Buzz Marketing for Technology
JUNE 27, 2008
link] Slide 30: the long tail of people Slide 31: Day of the Long Tail Peter Hirshberg, Chairman, Technorati [link] Slide 32: The three forces of the long tail â?£ And, like we all know, a successful KM strategy is one that combines into a perfect balance a focus on the people, on the tools and on the processes.â?? Knowledge Management 2.0â??
Webbiquity SMM
JANUARY 3, 2011
You must consistently create relevant compelling content,&# Martine Hunter presents seven tactics for re-engaging with a neglected blog, including refreshing old blog posts, turning news releases into blog articles, and enlisting guest bloggers to lighten the workload. and using the blog as your customer FAQ.
Buzz Marketing for Technology
JUNE 27, 2008
Pre-assemble a file of possible leave-behinds -- cheat sheets, step-by-step instructions, FAQs, bookmark lists etc. Develop and disseminate (with simple one-page instructions or FAQs) routines and practices for effectively capturing, filing and finding relevant knowledge in the context of what it is to be used for. Technorati Cosmos.
Techipedia: Tamar Weinberg
APRIL 28, 2010
Engaging on the Pages Themselves Let’s take another issue that more people can relate to. And now that I’m an admin of that client page , well, what if I wanted to engage on the actual page on behalf of myself? We have no resources available to us to remove the main person as the administrator. I can’t!
Convince & Convert
SEPTEMBER 20, 2010
The fundamental premise of social business is that you are interacting and engaging with customers and prospects on a one to one or one to few basis. link] Summer Joy Moving too fast results in your message becoming white noise in a sea of followers who are not targeted or engaged. But it’s also slower than ever.
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