Laurel Papworth

MARCH 17, 2010

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. And yes, the exception is when you want to play with the network and offer them competitions and campaigns. Social Media is revolutionising the way we do business.

CSR 65

CSR Eventful Social Media Forums 65

Laurel Papworth

JUNE 27, 2010

While I think this is the best online community signup ever, there’s more that you can do to make it easy for Visitors to move to Newcomers in the social network membership cycle. It’s really no surprise as mass social network audiences learn what really suits them. Any ideas out there? :p.

Communities 76

Communities Social Networking FAQ Technorati 76

Buzz Marketing for Technology

JUNE 27, 2008

link] Slide 30: the long tail of people Slide 31: Day of the Long Tail Peter Hirshberg, Chairman, Technorati [link] Slide 32: The three forces of the long tail â?£ Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0?

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Buzz Marketing for Technology

JUNE 27, 2008

Pre-assemble a file of possible leave-behinds -- cheat sheets, step-by-step instructions, FAQs, bookmark lists etc. Develop and disseminate (with simple one-page instructions or FAQs) routines and practices for effectively capturing, filing and finding relevant knowledge in the context of what it is to be used for.

Organization 113

Organization Repository Module Template 113

Techipedia: Tamar Weinberg

APRIL 28, 2010

Facebook’s goal to be the social network of choice for all was a lofty one, but I gotta hand it to you, Facebook — it was a big deal, and let’s be honest here, it made lots of sense. Engaging on the Pages Themselves Let’s take another issue that more people can relate to. I can’t!

Facebook 277

Facebook Issues MySpace Privacy 277

Convince & Convert

SEPTEMBER 20, 2010

Yes, thanks to social media, business is faster than ever. The fundamental premise of social business is that you are interacting and engaging with customers and prospects on a one to one or one to few basis. But it’s also slower than ever. And that takes time. Trust takes time. Creating advocacy takes time.

Social Media 160

Social Media Strategy Affiliate marketing Company 160