Laurel Papworth

MARCH 17, 2010

As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, best suited to Customer Service engaging on support and FAQ issues. Social Media & Your Centre: What’s new and what’s legal?

CSR 65

CSR Eventful Social Media Forums 65

Laurel Papworth

JUNE 27, 2010

What to do next: LANDING PAGE: This is where your FAQ, Tutorial or Welcome to Newcomers area shines. Of course it doesn’t work for engagement – it looks like the front page of a (passive) magazine cover, rather than a “come inside and meet the family&# community fan page. Any ideas out there? :p. Related posts.

Communities 76

Communities Social Networking FAQ Technorati 76

Buzz Marketing for Technology

JUNE 27, 2008

link] Slide 30: the long tail of people Slide 31: Day of the Long Tail Peter Hirshberg, Chairman, Technorati [link] Slide 32: The three forces of the long tail â?£ And, like we all know, a successful KM strategy is one that combines into a perfect balance a focus on the people, on the tools and on the processes.â?? Knowledge Management 2.0â??

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

Tips 177

Tips Sysomos SEO WordPress 177

Buzz Marketing for Technology

JUNE 27, 2008

Tools and mechanisms for surveying employees, customers and the informed public and otherwise tapping the Wisdom of Crowds (including prediction markets and decision support applications). Pre-assemble a file of possible leave-behinds -- cheat sheets, step-by-step instructions, FAQs, bookmark lists etc. cultural anthropology tools).

Organization 113

Organization Repository Module Template 113

Techipedia: Tamar Weinberg

APRIL 28, 2010

Engaging on the Pages Themselves Let’s take another issue that more people can relate to. And now that I’m an admin of that client page , well, what if I wanted to engage on the actual page on behalf of myself? The problem is that Twitter didn’t try to market itself as a private platform. I can’t!

Facebook 277

Facebook Issues MySpace Privacy 277

Convince & Convert

SEPTEMBER 20, 2010

The fundamental premise of social business is that you are interacting and engaging with customers and prospects on a one to one or one to few basis. You build a volunteer marketing army one soldier at a time, not overnight. But it’s also slower than ever. And that takes time. Trust takes time. Creating advocacy takes time.

Social Media 160

Social Media Strategy Affiliate marketing Company 160