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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Easy – you listen!

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

Excerpted from the video: I was happy to interview Brian Solis , a futurist, new media raconteur, and principal at Altimeter Group. (video production by my friends at Candidio. Fast, inexpensive video editing and production. Check em out! ). Brian recently published his 5th book, The End of Business As Usual. Brian: This is true.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

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How to Create a Social Media Style Guide for Your Brand (Free Template)

Hootsuite

And every good social marketer needs a great social media style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Why you need a social media style guide (aka brand guidelines).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. Between the people, the parties, and purveyors of all things bacon, it was a twenty ring circus of the sublime and bizarre. More so than any other event I attend, SXSW is conference roulette.