The Importance of Industry
Jon Loomer
DECEMBER 24, 2023
Don’t ignore the industry when taking on new ad clients. I understand that it’s easy to become a generalist. You need the business, so you take on all types. E-comm, plumbers, business coaches, lawyers, roofers, restaurants, whatever. There are two considerations here… First, the industry will impact your ability to get results. Meta ads are ideal for e-comm.
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