Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Here’s the 6th of a series of blog posts for Avectra on the use cases – including four completely new ones – and we want to hear from you if these are possible for YOUR association. In ALL cases, you should be building your community on social media sites before you even think about ROI. NEW USE CASE. Better retention rates through social profile mapping. MORE >>

Earlier this week, I read this post on Premium Content  and thought about cost and value. Stephen P. Smith is heading towards a more systematic approach to publishing his work. have an eye and ear towards Stephen’s work on Twitter and via RSS, but some of  his content on Google+ has caught my attention. It’s those longer, deeper thoughts that he speaks about in his post about Premium Content. In his post uses two key words: Access and Action. We use a blog (or other streams and content) to give a taste-on-a-toothpick , not wanting to give away the farm. Hmm, I thought. MORE >>

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. “Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation. Look for rapid innovation in this field.” ” There are already a slew of tools that enable curation of content.  You can do it with a blog or use a more sophisticated platform like Curata. This is not a new idea in PR. Online media is catching on to this idea.  MORE >>

 It is the last work Friday of the year…WOO HOO!! finished the last of my speaking and business travel last night. The light at the end of the tunnel is getting very bright. Of course, I have that book thing I have to finish (it’s due Dec. 30) and I have some reading to catch up on. But no real thinking or hard work for 12 whole days. And, starting tonight, it’s all family, all holidays, all the time. Bring on the cheesecake, ebelskivers, and wine! And, this week, I have lots of fun topics for you. Dogs and seals and kids, oh my! Gave My Kids a Terrible Present. promise. MORE >>

Dela Quist is a well-known name in the email marketing industry. With sometimes controversial views, he makes marketers think and that is always a good thing. Dela was a keynote speaker at the first edition of our Conversionation Conference (previously known as Fusion Marketing Experience). In this interview Dela Quist shares his views on email [.]. Blog Branding Email marketing branding Dela Quist email marketing MORE >>