Jon Loomer
OCTOBER 9, 2023
Meta is rolling out a change to buying types, replacing Reach and Frequency with Reservation. In this post, we’ll cover the basic impact of this change and an overview of how the Reservation buying type works. What Are Buying Types? When you create a new campaign, one of the first things you’ll do is select a buying type to determine how you will pay for your ads.
Audiense
OCTOBER 9, 2023
Influencers are all the rage in B2C marketing. Supermodels selling underwear, TikTok stars pushing their favourite coffee brands, bloggers of all kinds promoting skincare, make-up and water bottles. If you’re a B2B brand, sometimes it can feel like you’re missing out on the hottest party of the century.
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Jon Loomer
OCTOBER 9, 2023
Meta has started rolling out generative AI features for ads. We first heard about these features back in May, and the global rollout will complete by next year. The three features include: 1. Background Generation 2. Image Expansion 3. Text Variations. Background Generation was added to Advantage+ Creative and will automatically generate multiple background variations for some of your images.
The Social Media Hat
OCTOBER 9, 2023
Partnership Unpacked, Episode 42, with Daniela Garcia The post How To Get Internal Buy-in For Strategic Partnership Success w/ Daniela Garcia appeared first on The Social Media Hat.
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Social Media Today
OCTOBER 9, 2023
Threads continues its rapid development as it looks to capitalize on its opportunity.
Ignite Social Media
OCTOBER 9, 2023
Are you looking to launch social media ad campaigns on platforms like Meta, TikTok and Snapchat, but aren’t sure where to start with targeting your ads? Setting the right targets is crucial for reaching your ideal audience and getting the most out of your ad spend. Below, we’ve created a detailed tutorial in which experienced social media ad buyers Victoria Rogers and Toiia Duncan walk you, step-by-step through the process.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Sprout Social
OCTOBER 9, 2023
There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees.
Social Media Today
OCTOBER 9, 2023
Instagram's working on a bunch of new sticker options for Stories.
Buffer Social
OCTOBER 9, 2023
Everyone is focused on the YouTube Shorts algorithm as the key to growing as a creator on the platform. While it’s an important part of growth, it’s only one piece of the puzzle. Instead of hyper-focusing on what you can’t control (the Algorithm ), focus on what you can – your own results. And how do you find these results?
Social Media Today
OCTOBER 9, 2023
Snapchat's Bitmoji have had a makeover, and not everyone is happy about it.
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A beginner's guide to social media automation tools and getting automation right.
Forbes Social Media
OCTOBER 9, 2023
Across social media, this latest war in the Middle East has been among the top trending topics, but once again, one casualty of war has been the truth.
Social Media Today
OCTOBER 9, 2023
Now, you can restrict your replies to only those that pay to use the app.
Forbes Social Media
OCTOBER 9, 2023
The platform formerly known as Twitter could soon employ a subscription model where subscribers have the option to pay more to see fewer ads
Social Media Today
OCTOBER 9, 2023
TikTok's looking to get more users involved in its Spooky Season trends.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Buffer Social
OCTOBER 9, 2023
Get the need-to-know highlights from the social media industry that happened the week of October 2-6. Meta 1. Agencies Rethink Meta's Platforms Digiday reports a decline in agency investments in Meta due to diminishing returns. This could lead to lower advertising competition and costs on Meta platforms. 2. Meta's Subscription Model WSJ unveils Meta’s ad-free subscription pricing, impacting ad visibility on Instagram and Facebook – this may affect ad engagement rates.
Your Escape From 9 to 5
OCTOBER 9, 2023
Battling with the disturbing “Network Request Failed” error message on Instagram can be downright frustrating. It can freeze the joy of sharing exciting life moments, connecting with friends, catching up with trends, or running your online business with this global app. This issue can happen due to a variety of reasons such as network connection.
Your Escape From 9 to 5
OCTOBER 9, 2023
Are you tangled up in the web of Instagram slang and abbreviations and struggling to understand what “POV” means on the platform? You’re definitely not alone; digital jargon can indeed get perplexing! In this blog post, we aim to provide clear answers and shed light on this Instagram term that has been the buzz of.
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