How Ads Get Credit for a Conversion
Jon Loomer
SEPTEMBER 15, 2023
Here’s how ads get credit for a conversion… By default, an ad gets credit if someone converts within 7 days of clicking your ad or 1 day of viewing your ad without clicking. This is a view-through conversion. You can change the attribution setting in your ad set. You have options of 7-day click or 1-day click, 1-day view or no view-through, and 1-day engaged view for video ads.
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