How Much Does Meta Expand Your Audience?
Jon Loomer
DECEMBER 11, 2023
One common point of confusion for Meta advertisers is Meta’s expansion of ad targeting. In some cases, advertisers don’t realize it’s possible at all (but is). In others, it’s completely unclear how much an audience was expanded. To make things worse, Meta has added new targeting features related to audience expansion that sound similar but are different in subtle ways.
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