Fri.Feb 24, 2012

Trending Sources

How Enterprise Social Networking Drive Business Value [Report]


Tweet Using social media to bring business value is an obvious choice for many companies. But the benefits of using social media inside an organization still remains somewhat unexplored. It’s about relationships, not technology. The report includes more interesting insights on how enterprise social networking drive business value. How to Measure Your Social Media ROI [Infographic].

#FollowFriday: Tony Bennett

Spin Sucks

There is a new kid on the block…at least in the Spin Sucks community. His name is Tony Bennett. No, not that  Tony Bennett (though one of his life goals is to run for office and I think running on that name is a shoo-in win – talk about instant name recognition). But, if you hang around these parts, you likely don’t know him as Tony Bennett. You know him as Socially Genius.

Social Media: The ROI of Marketing Engagement

Koka Sexton

There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals. It was probably one of the better explanations of social media ROI I have read but I wanted to add some of my own thought about it. Fans Followers and Subscribers. In the early days of social media for businesses, this was the only thing they cared about. Social Media Engagement.

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Toon Time: Carried Away

Waxing UnLyrical

Erin Feldman  is the marketing communications manager at  TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog,  Write Right  (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running. Toon Time: Carried Away.

A World Gone Social

Learn how companies must adapt to survive.

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The Dawn of Social Mediocrity

Direct Marketing Observations

Let’s do a hypothetical. You like western saddles. You search for them every day on Google. Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d results. Let’s assume that your peeps straddle the lines of friends, family and business contacts, so the results or likelihood that there will be content from these people about western saddles may be 50/50. You continue to search for info about saddles. I am a marketer that sells cowboy hats or western hats. Will you buy from my site? Maybe not. Is that a good user experience ?

Could Fasting Change your Business? Your Life? Your world?

Shift Digital

Ok, so you might be asking what the heck could fasting possibly have to do with growing your business in today’s economy? mean in the midst of the digital revolution, a challenging economy and ever increasing competition, why waste my ‘limited bandwidth’ on a topic like fasting? Well, that’s certainly what I used to think about fasting 40 days ago today, so before I answer your question, you answer mine. If there’s at least two neurons still connecting in a given brain, than the answer is ‘of course it would!’ So here we go. You seem so different.

Crystal Light Challenged Getting Ready For Bikini Season

Convince & Convert

Guest post by Lisa Loeffler, Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. It started out innocently when I saw Crystal Light’s new TV commercial last month. grabbed the footage on my iPhone and loaded it up on YouTube.

How Basic Analytics Could Be Leading You Down The Wrong Path

Small Business Mavericks

There are many business owners that cannot survive without a mountain of analytical data. I am not sure it always helps them to make decisions, they just want the numbers. Sometimes, those numbers could lead a business owner down the wrong path. This is especially true when it comes to a business that has an online presence. I’ll use my business as an example. We’re an online marketing consultancy , and as such, we are generally contacted by phone. My website is optimized for search and we receive good traffic from search engines.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Why Your Comfort Zone is in a Customer's Heart

Engaging Brand

It was Jeff Koons who once said. What people what to do the most, they fear the most". No doubt we can all relate to that feeling. The strange thing as people, is that we can recognise that feeling on a personal level and yet when we work in a business, we can often ignore what holds us back. For some it will be the fear of failure. For some it will be the fear of success. But all the time we are working on 'comfortable' things, all the time we ignore what is holding us back.then in reality we are we are not standing still but going backward compared to the competition.

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Blog Wise Tip 1: Diagnose Productivity Problems


Over the coming days, we’ll be presenting a series of pro blogging productivity tips that we’ve compiled using the advice of nine A-list bloggers we interviewed for Blog Wise , our new ebook on blogging productively. Today, let’s consider the question, “do you have a productivity problem?”. In the blogosphere, it’s pretty easy to compare your blog to others, and feel like you’re not doing enough. But how can you identify areas within your own blogging work that aren’t as productive as they could be? These productivity problems may not be easy to spot, but they can really hold your blog back.

Show the fight in the dog…

The Way of the Web

Someone I’ve known a long time recently commented on the way I interact with people, and it’s something which is probably true of you and particularly your business. I’ve always tended to view confrontations as something to generally avoid in business. The main reason is that it’s unlikely someone is going to totally change their mind in the course of one debate or argument, and that it’s generally more productive to let them get out all of their thoughts and reasoning. Show the fight: Standing up and being counted has never mattered more for brands and businesses.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Heaven Rebooted non sequitur Wiley Miller


Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.