X Schedules First Meeting of New ‘Client Council’ to Reassure Ad Partners
Social Media Today
AUGUST 20, 2023
X is bringing back its Client Council as it works to regain advertiser trust.
Social Media Today
AUGUST 20, 2023
X is bringing back its Client Council as it works to regain advertiser trust.
BeingOptimist
AUGUST 20, 2023
Breaking down the jargon of the marketplace helps us better navigate and comprehend various strategies utilized in conducting business. One such commonly found term in classified advertisements and online selling platforms is ‘OBO,’ a three-letter acronym that influences how transactions take place. Standing for ‘or best offer,’ OBO plays a significant role in defining how goods and services are priced, providing an avenue for negotiation between buyers and sellers.
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Social Media Today
AUGUST 20, 2023
X is bringing back its Client Council as it works to regain advertiser trust.
Jon Loomer
AUGUST 20, 2023
Stop overcomplicating this! Optimize for the action you want… When you set a performance goal of link clicks, landing page views, or engagement, you are likely throwing your money away. Advertisers who do this often make false assumptions. They assume that more traffic will equal more sales. They assume that more engagement will equal more sales.
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Social Media Today
AUGUST 20, 2023
Meta's Advantage+ campaigns are driving better results for many brands.
Audiense
AUGUST 20, 2023
This week we’re toasting some of most innovative campaigns in the alcohol sector as part of the Contagious spotlight series. It’s been a challenging period for the industry, with YouGov reporting a 42% decline in on-trade beer sales across Europe, plus a shift in consumer behaviour that has seen a quarter of Brits who increased their alcohol consumption drinking alone.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Forbes Social Media
AUGUST 20, 2023
Google is rolling out a big AI-powered upgrade to Google Photos that will make it much easier to explore and share a growing library of photos and videos.
Social Media Today
AUGUST 20, 2023
The changes keep coming from the company formerly known as Twitter.
Social Media Today
AUGUST 20, 2023
The changes keep coming from the company formerly known as Twitter.
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