Janet Fouts
JULY 16, 2015
I have long held that corporations often overlook the most valuable source of marketing content–their own employees. Why is this? Well, if you’re old school it may be because you’re afraid to let staff speak on behalf of the company because they might make mis-statements or damage the brand. Marketing, PR and Legal all conspire to restrict access to marketing channels to control the messaging.
Convince & Convert
JULY 16, 2015
Image via BigStockPhoto.com. At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. Naturally, we have seen some exemplary marketing partnerships with bloggers. We have also seen a lot of disconnects in the way marketers approach bloggers. To shed some light on this grey area in blogger outreach, we went straight to the source: We surveyed 4,000 of the most influential bloggers on their marketing partnerships.
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ProBlogger
JULY 16, 2015
It’s time for day 17 in our 31 Days to Build a Better Blog challenge. Here’s a frightening reality – within just a few seconds of arriving on the blog that you pour hours and hours of time and energy into, a new reader will make snap judgements about what your blog is about and if it is worth their time to spend time on it. First impressions are so important in real-life interactions but online it’s even more so.
Convince & Convert
JULY 16, 2015
Love freebies? You’re not alone. In a new video, luxury lifestyle retailer Harvey Nichols uses real-life footage of people shoplifting in its stores to make an important point: Get those freebies legally—with the company’s new rewards app , of course. What’s unique about this video is the use of real-life footage. It’s not surprising that people steal from retailers, but it is interesting to see a luxury brand show real-life footage of shoplifting in their stores.
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Jon Loomer
JULY 16, 2015
Facebook is implementing an updated version of the Custom Audience and Conversion pixels, which is great news. However, many marketers are still confused about the implications of this. The official announcement from Facebook is too technical for most users, and there isn’t (yet) a clear step-by-step guide explaining how to implement this new pixel.
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