Jason Yormark
JUNE 10, 2015
I’m not sure if the term really applies to this blog post, but I’m going to go with it anyway. One of the things I’ve really strived for later in life is figuring out ways to better use my time. Time is really our biggest luxury. Money’s great and all, but time is what it’s all about. Time with people you love, time to do the things you enjoy, just having extra time in general.
Buzz Marketing for Technology
JUNE 10, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio.
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Waxing UnLyrical
JUNE 10, 2015
The first step to creating engaging and effective content is to determine your target audience. It’s impossible to please everyone, so you need to have a very narrow and well-defined concept of who you are writing for. This alone can give you an advantage; according to Altimeter, 70% of marketers have not yet developed a consistent content strategy.
Ari Herzog
JUNE 10, 2015
Before you read my thoughts on the subject, here is what Thoreau wrote in 1854: I don’t learn anything in the news. It’s the same content regurgitated with changed names and places. That’s boring. That’s a waste of my productivity. Instead, I click over to Twitter where I follow a few hundred curated souls and peruse what they’re talking about.
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Small Business Mavericks
JUNE 10, 2015
Neil Patel wrote a great blog post at Search Engine Journal about why some websites rank well in Google even though their pages aren’t optimized. I think he had some good things to say, so I’m going to follow up with some thoughts of my own. Click-Through Rate – This one is difficult for some people to understand. If a web page starts off on page 10, how does it get found enough to have a click-through rate (CTR)?
Lucy Hall
JUNE 10, 2015
Generating leads or building a targeted email list is very simple, you just have to know how. In this post I will give you my failsafe techniques on how to build a targeted email list and generate leads, if you follow this plan you'll be getting your first bites in no time! What is a lead? Just for those of you who don't know what a lead is, it's a first bite or interest - Well an inbound lead is anyway!
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