Freelance Social Media

JANUARY 8, 2015

'Andrew Watts from the University of Texas in Austin published an article on Medium.com about where peers his age congregate online. For marketers out there that are trying to connect with the younger generation his article is quite helpful. Here’s a summation of what he said: Everyone has Facebook but not many are using it all the time. It’s used to find friends and for it’s group functionality.

Social Media 166

Social Media Class Groups Groups 166

Convince & Convert

JANUARY 8, 2015

'Image via Big Stock Photo. Ask marketers to compare B2B and B2C, and many will tell you they’re opposite sides of the same marketing coin. While that’s not a bad thing, most marketers tend to focus more on the difference than the uniting coin—and they can miss out on some valuable lessons by doing so. Take marketing technology, for example. Generally speaking, B2C teams don’t use CRM or sync up with their marketing automation systems as much as a B2B team will.

B2B 124

B2B Strategy Marketing How To 124

Small Business Mavericks

JANUARY 8, 2015

'An interesting observation was made in Jennifer LeClaire’s CIO Today article about customer service trends. The observation is that today’s “digitally native customer” (those who are comfortable and competent with technology) prefers a site that is self-service to working with an agent. I have to agree. If I want an answer about a company’s service or product, I’d much rather go on the site and get the information immediately.

Sites 102

Sites Compete Forums Engineering 102

Convince & Convert

JANUARY 8, 2015

'Image via BMW Snowchat. Still sending “Happy Holidays” or “Happy New Year” messages out? If so, this campaign is for you! To celebrate the holidays and New Year, BMW is offering fans a unique way to send festive five second greetings with the Snowchat campaign. Image via BMW Snowchat. The campaign is hosted on a dedicated microsite , where consumers are invited to write, draw, or insert different holiday themed designs and messages on a festive red BMW X4 SUV with a snow

Campaign 113

Campaign Case Study Hosting Study 113

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Social Media

Twist Image

JANUARY 8, 2015

'The consumer is changing. This used to be a platitude. Correction. It''s a marketing parlour trick to say that "the consumer has changed." It''s a parlour trick, because the more professional marketers say this, the more latitude they may be given to try new, untested and unknown things. It''s also used to then beg forgiveness for any misgivings that may have occurred in the execution of an advertising campaign. and there are always some of those.

Upcoming 76

Upcoming Apple Advertising Collaboration 76

ProBlogger

JANUARY 8, 2015

'Last year, we had Rand Fishkin sort us out with a comprehensive post on SEO basics, tips, and tricks. If you haven’t thought much about SEO and the traffic it can bring your blog, now would be the time to do it! Get into the right habits at the start of the year, and they’ll become second-nature. We welcome Rand Fishkin to the ProBlogger Theme Week today to talk us through all things SEO.

SEO 41

SEO Engineering Adwords Publishing 41

Direct Marketing Observations

JANUARY 8, 2015

'The short answer is no. The easy answer starts with Google’s Nest. Which is a smart thermostat. From there things have quickly spriraled out of control so to speak. In a short time The Internet of Things has become akin to what it was like when social media became a “thing.” Everyone is writing about it, everyone is talking about it and everyone is trying to figure out what it does, what it means and how it will affect us.

Google 144

Google Social Media 144

Lucy Hall

JANUARY 8, 2015

If you run a small, micro business, or you freelance you simply cannot afford to avoid using social media in today's world. Connecting with your target audience has never been easier and more accessible and building your community is just as simple. But knowing where to start can be a stumbling block. The easy thing to do is jump on social media and start selling by broadcasting and posting links to products and services - but this strategy nearly never works unless you already have a trusted fa

Small Business 60

Small Business Social Media Hashtag Communities 60