Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

Consultant 124

Consultant Metrics Social Media Social CRM 124

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. population: [link] (via @prsarahevans) [link] Joseph Ruiz Great stuff.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Pay attention to your statistics with regard to calls to actions.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

MAY 19, 2010

link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. Guest Posts , russ henneberry Did you enjoy this blog post? No surprise, these posts get great exposure–everyone is sharing them like crazy with their network because they are involved!

Social Media 140

Social Media Strategy Consultant Social CRM 140