Jeff Esposito

FEBRUARY 21, 2012

However if you want to go under the hood and pull up some custom reports simply plug a date range into the export box and download page or post-level data. If I were a betting man, I would wager that you should see the number of opt-outs at a much lower clip than that of your email marketing list.

Facebook 46

Facebook Metrics Comparison Data 46

Jeff Esposito

APRIL 11, 2011

As the administrator for the Jimmy Fund page, I can download reports on the pledges, etc. Back in 2007, the marketing team realized we would be missing out if we weren’t on MySpace, so I created and managed our page. I heard a talk recently where the speaker said “people are passive in person, and aggressive online.”

Social Media 50

Social Media Smart Phone MySpace Google Reader 50

Jeff Esposito

AUGUST 6, 2012

Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. You can also download an infographic here. I gave it a quick read and decided to check it out in more detail over the weekend.

Cost 51

Cost Study Social Media Press Release 51