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The complete guide to B2B SEO

Sprout Social

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? More time in each sales stage.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). After a demo, usually people are at least a bit less skeptical. Ultimately, they can be exponential.

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Just as you wouldn’t dream of neglecting SEO, playing guessing games with your site content is no longer acceptable. Your case studies, white papers, e-books, articles and events are a category. Connect this to a form or “Request a Demo” link, and you’re not only getting product endorsements but improving lead gen too.

B2B 252
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How to Create Content for Lead Generation (Gated vs Ungated)

Oktopost

In the middle of the B2B funnel content usually consists of: White papers. Product demos. With its ability to attract organic traffic, your ungated content needs to leverage keywords and structuring techniques for SEO. Subscription-based newsletters . Self-tests and calculators. BOFU (Bottom of the Funnel). Case studies.

Content 169
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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

How SEO Influences Gamer Buying Habits. They search for release dates, trailers, artwork, and demo versions of the game. Content based for me means content in the form of thought leadership, whether it’s white papers or assessments. ” Source: All Things Digital. ” Source: Venture Beat.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Search Engine Optimization (SEO). While SEO is typically a part of most content you publish online, it can be a powerful angle to help you generate traffic from huge referral sources like Google. Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Search Engine Optimization (SEO). While SEO is typically a part of most content you publish online, it can be a powerful angle to help you generate traffic from huge referral sources like Google. Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content.

Types 60