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Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Then along comes Batman, who’s definitely closer to the edge than our venerable Commissioner. Commissioner Gordon – He’s like the client. He wants one thing: to achieve his goals by getting tangible results.

Content 100
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How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

They are definitely not the same. ” I am hosting a FREE Live Training Webinar on Thursday, September 21st at 2pm et. Leveraging the attention to drive real action that impacts your bottom line in a positive way is the honey pot. Unfortunately many marketers confuse social buzz with social bucks. Want to learn how we do it?

Content 162
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. Considering 54 percent of those surveyed don’t have ample guidance to use social media to advocate for their company, Gear followed up by hosting informal social media 101 classes for Instagram, Facebook, and Twitter.

Survey 60
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10 Productive Tasks You Should Be Doing On Google+ Right Now

ProBlogger

As you start to gain traction with these thought leaders and build a solid group of Circles, tap into all that knowledge and experience. That makes it great for company meetings, conference calls, mastermind groups, ad hoc brainstorm sessions, or just simply hanging out. Use Google+ to source ideas. Use it as a niche blog.

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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week ( this week : social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts. Listen Now. Editor’s Note: It was formerly Big Fuel).

Yahoo 115
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What is Social Commerce and Why Should Your Brand Care?

Hootsuite

Social commerce , by definition, allowing the customer to make their purchase within their social media experience. Social commerce offers an instant focus group. And you should be taking advantage of them. Social commerce vs. e-commerce. E-commerce refers to a shopping experience via a website or dedicated branded app.

Brands 145
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Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content

Convince & Convert

Sure, the prize is amazing, but the 800+ photo entries displayed on the company’s Facebook tab showcase that there’s definitely a market to share and celebrate pet Halloween costumes. Halloween is one of those rare occasions where it’s ok to indulge and treat yourself – especially if you’re a cute kid dressed up in costume.

Examples 147