This weeks #SocialMedia Tweetchat Topic: Fear Factor: Understanding the Value of Adding Social Media to the Mix
Direct Marketing Observations
FEBRUARY 2, 2010
There is a very linear process for managing corporate messaging, customer service, measuring consumer sentiment, channel partner alignment and so on. In order to make decisions, executives need clear objectives, relative impact on short term and long term business and data points to back it all up…not theory.
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