Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Only 8 percent of US internet users utilize Twitter despite having a 92 percent awareness level ( Edison Research ). 46 million Americans check their social media profiles daily ( Edison Research ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

JUNE 2, 2015

From the business end, I think that these new metrics could really offer some real benefits from a paid and earned media perspective. Research: One of the things that made me chortle a bit when seeing Audience Insights was the ability to look at and compare demographics vs. that of Twitter’s universe.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

From the business end, I think that these new metrics could really offer some real benefits from a paid and earned media perspective. Research: One of the things that made me chortle a bit when seeing Audience Insights was the ability to look at and compare demographics vs. that of Twitter’s universe.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

OCTOBER 15, 2010

For example, if you run an e-commerce site, and you define social media success as driving sales through your Facebook page, your metrics are pretty easy. Don’t let the overwhelming amount of available data trick you into thinking you need to measure everything under the sun. Make educated guesses and estimates where you can.

Social Media 33

Social Media Metrics Education Cost 33