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Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview

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He’s a serial entrepreneur, a leading voice on social marketing, and now working for one of the biggest email companies in the world. What’s the next step for social media marketing? Data/measurement and cross channel integration. Data and measurement are extremely important become it is the lifeblood of any company.

ROI 244
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5 Social Marketing Stories You Need To Read

Firebelly

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Marketing 100
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Monday’s 5 Social Media Must-Reads

Firebelly

Well… 17 Ways to Integrate Facebook and Email Marketing. By David Cohen Research keeps pouring in supporting the use of photos in Facebook posts in order to improve engagement. Today eMarketer cited data to that effect from two separate studies. Why is this important? Get The Picture In Facebook Posts To Boost Engagement.

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Monday’s 5 Social Media Must-Reads

Firebelly

Facebook’s New Tools Give Marketers Insights, Help Measure Fans’ Word Of Mouth. This has been driven by some studies and research that I had discovered. By Jeff Bullas Recently I have been experimenting with Facebook to see which type of content creates the most interaction with readers and what drives sharing.

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Monday’s 5 Social Media Must-Reads

Firebelly

By Mark Schaefer I’ve been researching and thinking about the psychology of the social web and our Internet relationships. There are many common psychological techniques you can use in your every day Internet marketing. Below are 5 social media must-reads that we wouldn’t want you to miss. Cool Tool: Find Out Who Tweeted Any URL.

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YouTube Tuesday: Digital Ethnography

Firebelly

Ethnography in itself is the method used forgathering data within a society. Afterthe data is collected it’s written down to provide the statistics needed forthe research, such as a case report or field study. Digital Ethnography is a way ofpresenting data through video, YouTube videos in this case. View an alternate.

YouTube 157