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The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. You should also begin with a simple survey of the influencers you already know. That will give you the inside data on where the link originated and how well it’s performing.

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The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. You should also begin with a simple survey of the influencers you already know. That will give you the inside data on where the link originated and how well it’s performing.

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29 Ways to Save Time and Overcome Your Marketing Challenges

Convince & Convert

A couple months ago, we surveyed a ton of bloggers and marketers from our CoSchedule audience to discover three of your biggest marketing challenges: 38% say it’s hard to plan consistent content that hits their goals. Content is data. Your survey data tells you how to connect with your audience the best way possible.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. ” McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience. Marketers, we’re told, need to think like publishers.

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Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps

Buzz Marketing for Technology

1997 ; Lanham, 1995; Pool, 1997 ), which is presented as a special kind of mindset that enables users to perform intuitively in digital environments, and to easily and effectively access the wide range of knowledge embedded in these environments ( Gilster, 1997 ; Tapscott, 1998 ; Eshet-Alkalai, 2004 ; 2005 ). 32] Haber, H.F.(1994).

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Due to embedding of tweets, people scanning tweets but not actually having an account, and tweets being picked up by search engines, 23% of consumers read tweets at least monthly. joe [link] Jeremy Victor Thanks for this Jay Great Fact From The Data: Customers follow you on Twitter not to be informed, but to be interacted with.