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How to define and share your core brand values effectively

Sprout Social

A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 126
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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now.

Research 143
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Six stats to guide agencies through their 2021 service offerings

Sprout Social

In the past nine months alone, agencies have had to lean into remote work, shifting client priorities and current events that were far from predictable. . Customization might seem like more work upfront, but the ability to curate packages with clients specific needs in mind is worth the effort.

Proposal 101
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PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions

ProBlogger

On August 14 and 15, more than 700 bloggers and online creatives descended upon the RACV Royal Pines on Australia’s Gold Coast for two days of learning and networking at the ProBlogger Training Event. One of the key themes of the event was to make small changes. Look at the content that is resonating and focus more on that.

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What is the Clubhouse App? And is it Right for Your Business?

Hootsuite

Meanwhile, clubs are interest-, identity- or industry-focused groups. Each club is essentially a conversation series curated by its creator. weekly) conversations with relevant people in service of the group’s interests and needs. Rooms are groups of people who have self-selected by interest, and who are open to listening.

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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. You can look at historic data to see when campaigns were most successful in the past and which trending topics and calendar events are on the horizon.