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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). ” And 17% prefer headlines that show them “how to” do something. 57% of B2B marketers use content curation as part of their content marketing strategies.

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Does Your Content Neglect the Middle of the Marketing Funnel?

Writtent Blog

In-depth white papers or ebooks with specific purpose. This might include how-to videos, detailed white papers on how the product has served to help others, or fun facts about your company. White papers. Content Creation Content Curation' Middle of the Funnel. Subscriptions.

Content 68
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How To Promote Your Blog With Content That Will Grow Your Traffic, Links, and Shares

ProBlogger

Concerns like these are not uncommon when learning how to create a blog. Text may be the backbone of your blog, but if Upworthy and ViralBuzz have taught us anything, don’t underestimate the power of well-curated videos and images. For instance, “How To Start A Business” gets 40,500 monthly searches in the United States alone.

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13 Social Media Experts Share Their Biggest Piece of Marketing Advice

Buffer Social

She talked about how critical lead magnets are in advertising. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. And to do that, she recommends content curation. How to say hello to us. Hailley on Twitter and Hailley’s Website.

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How to Craft a Social Media Landing Page That Wows

agora pulse

Here’s how to do so and examples of brands getting them right. Rather than adding a link to your homepage in your Instagram bio , link to a carefully curated landing page instead. But when your company publishes high-level content like ebooks (there’s an example!) Your social media audiences are growing steadily.

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Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Good examples of social proof include testimonials, customer references, partner references, kudos from other thought leaders, examples of work completed, links to work completed, guest blogs you have contributed to, links to blogs where you and your content has been cited, white papers, ebooks, and the list goes on.

Brands 167
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The greatest hits: Repurposing your best content for social media

Sprout Social

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. At the end of the article, we included a CTA driving readers to download the Index report to learn how to put those insights into action.