Creative Commons and Social Media - Social Media Informer

Akamai Marketing

Creative Commons

Social Media

What’s the ROI of Social Media Silence?

Akamai Marketing

FEBRUARY 21, 2012

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?” But it struck me. Perhaps we are asking the wrong question.

ROI

ROI Social Media Wiki Creative Commons

6 Things To Empower Your Social Media Campaign

Akamai Marketing

SEPTEMBER 20, 2011

What’s needed for a successful social media campaign? The truth is a successful social media endeavor requires hard work, time, commitment and a dash of good luck. But if your business is considering getting serious about social media with a social media professional, there are some things that you should know.

Campaign

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Trending Sources

6 reasons why social media shouldn’t be a last ditch effort

Akamai Marketing

JUNE 29, 2011

photo by Mr. Thomas (creative commons). Social media and business have this in common. Social media too, takes hard work and requires a hard look at multifaceted issues. Social media at its best and most successful is integrated into an overall marketing strategy. Not so much.

Social Media

Social Media Creative Commons Campaign Advertising

3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

DECEMBER 29, 2011

This is the 2nd year that I’ve published my social media resolutions. Fine Tune Karma for Business: I kept at this social media mantra this year and it worked for me and it worked for my clients. I’m pleased with the social media story telling this year. Photo: Creative Commons.

Social Media

Social Media Vimeo Creative Commons Platform

Why Transparency Matters

Akamai Marketing

JANUARY 24, 2012

We hear all this discussion about corporations being more “human” Social media users are urging companies of all sizes to create a relatable voice for themselves. Because ultimately, the social media sphere will only listen to YOUR company stories, if you’re already listening to theirs. Just say’n.

Creative Commons

Creative Commons Conversation Hashtag Campaign

Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

JULY 6, 2011

Photo by Ken Lund, Creative Commons. And its easy for people to feel turned off when people or THEY support ignore them , that’s when your social media presence can become a liability. Interesting question, isn’t it? I’m not a believer in checking my followers to see what they can do for me.

Klout

Klout Twitter Creative Commons Facebook

Twitter Engagement and the Empty Promise

Akamai Marketing

JULY 26, 2011

After all, isn’t that the promise of social media? Photo: Creative Commons Wallyg. Yes, that makes life slightly more complicated, but in the meantime, I think I’m going to have to rethink my engagement to engagement.and stinky milk. What do you guys think? Am I off base? Should I quite my whining?

Engagement

Engagement Twitter Creative Commons Trends

What we can learn from blog firestorms.

Akamai Marketing

AUGUST 10, 2011

Social media can be such a fantastic place – full of thoughtful, intelligent people. Its easy to imagine that the social sphere or your blog are simply just an adult playground of cool people. It isn’t worth giving up the benefits of free speech for the alternative and so it is with blogging and social media.

Blogosphere

Blogosphere Creative Commons Blogger Social Media

The difference between an audience and a community in new media

Akamai Marketing

SEPTEMBER 13, 2011

Creative Commons Photo by Daehyun Park. Social media is popular because there is potential for building a community, but simply participating in social media does not inherently give you a community. In the marketing world, we toss around some language that can be confusing. Guess what?

Communities

Communities Creative Commons Buy Advertising

The Social Media Train – is it too late to catch it?

Akamai Marketing

MARCH 2, 2012

I’ve recently had some conversations with people who are feeling that because they didn’t get integrate social media right away, that they’ve already been left behind. These business are more nimble , and may better be able to take advantage of the “main street” nature of social media.

Training

Training Social Media Creative Commons Case Study

What makes a social media expert any different from a unicorn?

Akamai Marketing

DECEMBER 20, 2011

While I typically discuss social media, and these expert requirements certainly apply to finding a social media expert, they aren’t limited to social media experts. Photo: Creative Commons. If you’re looking to talk to an expert, think about these things before moving forward.

Social Media

Social Media Creative Commons Proposal Project

Moderating Comments and Managing Online Communities

Akamai Marketing

MARCH 19, 2013

PS: Join me for more blogging tips and tricks April 30th at 6PM for Blogging for Business at Pacific New Media. Image: Creative Commons BiochemSoc. Blogging Opinion social media #Blog4BizHi automation blog Fun with Social Media policy'

Comments

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Collaboration supports successful campaigns

Akamai Marketing

SEPTEMBER 22, 2011

Social media professionals are a fascinating bunch. Why are there so many distinct backgrounds in social media? Because social media is new (Twitter is only 5 years old!), That’s why no one “owns” social media. That’s why no one “owns” social media.

Collaboration

Collaboration Campaign Creative Commons Skills

Building Content That Attracts Customers and Clients

Akamai Marketing

AUGUST 9, 2011

To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. They know that infographics are easy to read quickly and easy to share: perfect for our attention-deficit social media community. Guess what?

Content

Content Creative Commons Types Social Media

The Viral Marketing Virus

Akamai Marketing

MARCH 14, 2013

Judson was as surprised as anyone at the response, he wasn’t already famous (like some other viral video creators) and he didn’t have a huge social media following at the time. Header Image: Creative Commons Karl Jonsson. Content social media YouTube content marketing viral video youtube'

Marketing

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The REAL Lesson in the NRA Twitter Post

Akamai Marketing

JULY 23, 2012

The Real Social Media Lesson Behind the NRA Twitter Post After the Aurora Shooting. But for those of us in social media, the lesson here is a little more nuanced. The lesson learned here for social media professionals isn’t that you should read the news (though you should ). Happy Friday!

Twitter

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5 things I’ve learned from failed blog posts

Akamai Marketing

JULY 19, 2011

Creative Commons photo by Amaury Henderick. If you have a blog post that doesn’t generate comments, you move on to the next post. You live another day. So, bloggers…do you agree with my lessons learned?

Badge

Badge Creative Commons Engagement Hashtag

Measuring Social Media ROI

Akamai Marketing

JANUARY 15, 2013

Another year of measuring social media ROI. Because first, we should dispel some myths about measuring social media ROI. I’m an advocate for social media ROI, but before we can measure social media ROI, we have to kick these myths to the curb. Now hear this: social media is not free.

ROI

ROI Social Media Policies Creative Commons

Akamai Marketing

What’s the ROI of Social Media Silence?

6 Things To Empower Your Social Media Campaign

Trending Sources

6 reasons why social media shouldn’t be a last ditch effort

3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Why Transparency Matters

Does it matter who follows you on Twitter or Facebook?

Twitter Engagement and the Empty Promise

What we can learn from blog firestorms.

The difference between an audience and a community in new media

The Social Media Train – is it too late to catch it?

What makes a social media expert any different from a unicorn?

Moderating Comments and Managing Online Communities

Collaboration supports successful campaigns

Building Content That Attracts Customers and Clients

The Viral Marketing Virus

The REAL Lesson in the NRA Twitter Post

5 things I’ve learned from failed blog posts

Measuring Social Media ROI

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