The Realtime Report
JULY 20, 2012
LinkedIn: 160 million members. via LinkedIn. Do Facebook Mobile Ads Work Better Than Twitter’s? Facebook mobile ads are more successful than Twitter’s, according to a new report by TBG Digital. Mobile ads have a CPM of $9.86, 13x higher than desktop ad CPMs for the social network.
Oktopost
JULY 15, 2020
For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.
Hootsuite
OCTOBER 27, 2020
Number of people using mobile phones around the world: 5.20 To put these numbers in perspective, more than two-thirds of the world now uses a mobile phone (67 percent), while almost 60 percent of all the people on Earth now use the internet. However, when it comes to social media, users clearly prefer mobile devices.
Buffer Social
SEPTEMBER 4, 2018
Greg Allum, global head of social at Jellyfish, found that the CPM (or cost per 1,000 reach) on Stories is four to five times cheaper than Facebook’s news-feed ads. We’re living in a mobile-first generation and our campaigns should cater to that behavior. Which we’ve definitely experienced first-hand here at Buffer. For example.
The Marketing Blog
JUNE 22, 2008
Home About In the Media OSSCamp Summer Edition themarketingblog@wordpress on Mobile June 23, 2008.2:25 Revenue model Revenue sharing tie ups with SMS service provider, Accessory Providers etc Low cost Banner Advertisements (Local/National) Generating traffic for CPC/CPM based ads. 25 am YoMacha: India’s Hot or Not ?
Little Web Giants
NOVEMBER 4, 2014
Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals.
Oktopost
JUNE 28, 2022
Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Since Twitter is primarily a mobile platform, the platform supports professionals that like to be able to take their work anywhere. Twitter Isn’t a Dumping Ground.
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