Hootsuite

OCTOBER 28, 2019

Use a URL shortener to make it trackable. Cost Per Thousand Impressions (CPM). Cost Per Thousands Impressions , or CPM, is the amount you pay every time a thousand people scroll past your sponsored social media post. Unlike in a CPC campaign, a CPM post won’t necessarily drive action. Request a Demo.

Metrics 112

Metrics Social Media CPM CPC 112

Convince & Convert

MARCH 19, 2018

By paying per impression, you can optimize your CPM to just $0.02 Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. Serve messaging that encourages a purchase, demo, or consultation. Video ads are far more memorable than static images and plain text.

CPM 151

CPM CPA ROI Campaign 151

Keyhole.co

MAY 25, 2022

Cost per engagement (CPM): It’s a pricing model where advertisers pay when users interact with their campaign, like by taking the survey or signing up for a free trial. CPM shows the effectiveness of your ad in luring people to take action. Or download these visual charts in PDF, or Excel format, or as URL sharing.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

FEBRUARY 22, 2024

Just paste an influencer’s URL in the search bar or use the Chrome extension to check critical performance metrics, including engagement rates, likes, comments, shares and views. It’s designed to help you identify potential influencers for your next campaign.

ROI 101

ROI Analytics Influencer Campaign 101

Hootsuite

SEPTEMBER 9, 2020

From here, users can click and instantly test-drive a full-screen demo version, without having to install anything. Each thumbnail image links to its own URL. Cost per 1000 impressions (CPM). This offers an opportunity for users to try before they buy (or download). Source: Snapchat. Collection ads. Source: Snapchat.

Advertising 145

Advertising Social Media HootSuite How To 145