Hootsuite

OCTOBER 28, 2019

Use a URL shortener to make it trackable. Doing so attaches the lead to a campaign. STEP 3 : Use the campaign reporting to track the total number of clicks and conversions generated by the post. Note: Never let your CPC campaigns go unattended for an extended period of time. Cost Per Thousand Impressions (CPM).

Metrics 112

Metrics Social Media CPM CPC 112

Convince & Convert

MARCH 19, 2018

The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention. Save your custom audiences to optimize settings and recycle for future campaigns. Make it fun!

CPM 150

CPM CPA ROI Campaign 150

Keyhole.co

MAY 25, 2022

When you understand which efforts aren’t working, you can tweak your strategies accordingly to enhance the performance of your campaigns and overall ROI. Engagement rate: It’s a metric used to track how actively involved people are with your content and how effective your campaigns are. Analysis of paid campaigns.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 99

ROI Analytics Influencer Campaign 99

Hootsuite

SEPTEMBER 9, 2020

This is an obvious choice for your first social ad campaigns. Facebook ads help you achieve one of three broad types of campaign objectives: Awareness: Build brand awareness or increase reach. From here, users can click and instantly test-drive a full-screen demo version, without having to install anything. Facebook ads.

Advertising 145

Advertising Social Media HootSuite How To 145