Hootsuite

OCTOBER 28, 2019

How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. From a social media standpoint, it’s a sign that your post was relevant to the offer. Use a URL shortener to make it trackable. Cost Per Thousand Impressions (CPM). Social Media Conversion Rate.

Metrics 112

Metrics Social Media CPM CPC 112

Keyhole.co

MAY 25, 2022

A typical social media analytics report looks like this: Source. Social media analytics goes beyond broader metrics such as likes, follows, clicks, retweets, previews, and impressions gathered from social networks. As you know, social media is about people sharing their lives with others.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

SEPTEMBER 9, 2020

Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. This is an obvious choice for your first social ad campaigns.

Advertising 145

Advertising Social Media HootSuite How To 145