Hootsuite

OCTOBER 28, 2019

Use a URL shortener to make it trackable. Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC. Note: Never let your CPC campaigns go unattended for an extended period of time. Cost Per Thousand Impressions (CPM).

Metrics 112

Metrics Social Media CPM CPC 112

Convince & Convert

MARCH 19, 2018

By paying per impression, you can optimize your CPM to just $0.02 Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. Serve messaging that encourages a purchase, demo, or consultation. Then make sure you’re operating on a CPC bidding model.

CPM 150

CPM CPA ROI Campaign 150

Hootsuite

SEPTEMBER 9, 2020

From here, users can click and instantly test-drive a full-screen demo version, without having to install anything. Each thumbnail image links to its own URL. You will generally pay using one of these methods, depending on your campaign goal: Cost per click (CPC). Cost per 1000 impressions (CPM). Source: Snapchat.

Advertising 145

Advertising Social Media HootSuite How To 145