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7 Simple Ways to Lower Your Facebook Cost Per Click

Hootsuite

Lowering your Facebook cost-per-click (CPC) is one way to do that, so read on for tips on decreasing your CPC and understanding how to get the most out of your ad campaigns on Facebook. However, when you use CPC pricing, you’ll only pay when a Facebook user clicks on your ad. What is cost-per-click advertising on Facebook?

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19 Social Media KPIs You Should Be Tracking

Hootsuite

You can use a social listening tool like Hootsuite to measure your own and your competitors’ mentions during a specific timeframe. Conversion KPIs measure how many social interactions turn into website visits, newsletter sign-ups, purchases or other desired actions. Cost per click (CPC). Source: Hootsuite. Get Started.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

This indicates the social network, search engine, newsletter name, or other specific source driving the traffic. Examples: facebook, twitter, blog, newsletter, etc. Examples: cpc, organic_social. — Hootsuite (@hootsuite) April 24, 2021. Source: Hootsuite blog. A post shared by Hootsuite (@hootsuite).

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Mentions can be either: Direct (e.g., “@Hootsuite”). hootsuite”). subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post.

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Organic vs. Paid Social Media: How to Integrate Both into Your Strategy

Hootsuite

For instance, Facebook’s CPC went down from 11 cents to 9 between January and March alone. Just a year before that, Hootsuite’s own numbers had CPC averaging around 40 cents. Pro Tip: You can also use Hootsuite to split test your Facebook and Instagram ad campaigns. Well, it depends on your overarching goals.

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How to Create a Social Media Strategy in 8 Easy Steps (Free Template)

Hootsuite

And if you advertise on Facebook, cost-per-click (CPC) is a common success metric. Pro tip : Use a social media management tool like Hootsuite to set up listening streams to monitor relevant keywords and accounts in real-time. 20% of content will support lead-generation goals (newsletter sign ups, ebook downloads, etc.).

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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Marketers have three options for their bids: Cost-per-click (CPC). So you might see your CPC be much lower than a huge Fortune 500 company with a big ad budget just because your advertisement was of better quality. Do you want visitors to sign up for your newsletter? Let Hootsuite help crush your ad campaign.

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