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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Note, these are all available on both mobile and desktop when you navigate to the appropriate analytics tabs. Traffic sources include the For You feed, your profile, Following feed, sounds, searches, and hashtags. Cost-per-Click (CPC): The average amount of money you’ve spent on a click.

Analytics 154
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! Mobile it totally optin and you need to start building your mobile optin list now. NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279
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Split Test: Which Optimization Leads to the Most High-Quality Traffic?

Jon Loomer

The Results Here are the primary metrics that we’ll want to look at: CPM CTR CPC (Cost Per Link Click) Cost Per Landing Page View Cost Per Quality Visitor (2 Minutes + 70% Scroll) I included CPM because the cost to reach people can do crazy things if it’s drastically different between ad sets.

CPM 190
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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). The vertical video and mobile hypothesis. CPC on Instagram.

CPC 111
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How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

dollars) : The average Cost Per Click (CPC) is about $0.35 And here’s the data from AdEspresso’s study : Cost per click (CPC) by country . SocialCode also studied the CPM of Facebook ads during the holiday season in 2014 and found that costs increased across different bid types and ad placements. in the U.S.

Cost 40
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Social Media Marketing Guide: Facebook

Little Web Giants

These apps interact with the Graph API , which feeds data to and reads data from Facebook’s social graph. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. Mobile Device User. Power Editor.

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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). The vertical video and mobile hypothesis. CPC on Instagram.

CPC 85