Kikolani

JUNE 27, 2013

“Because marketing managers always think they know what the evoked set or the competitive set is because, ‘We’ve done 20 focus groups all across the country…’ Well, that’s cool but let’s see what Google says based on actual queries that people are actually comparing you against,” he says.

Tools 141

Tools Patterns Adwords Advertising 141

Social Media Network Marketing

AUGUST 14, 2010

Yes if corporates are accountable towards costs incurred then we too need to search a method on this. But the cost can be quite high in some cases. August 16, 2010 10:15 PM Bulletin-board Focus Groups said. Thank you Bulletin-board Focus Groups for dropping in here. Thanks for sharing. Nice blog.

Social Media 93

Social Media How To ROI Reputation 93

Social Media Network Marketing

MAY 31, 2010

At little cost or effort, a business now potentially can reach far more customers or prospects. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. This is what you will see.

Social Media 62

Social Media Social CRM Reputation Widget 62

Buzz Marketing for Technology

JULY 7, 2008

Ok, ok, maybe they do in terms of commercial viability, but inherently there is motion from channel to channel based on content, time, cost, benefits, etc. Even if you do change behaviors, I’m not convinced you’ll know why or that it is sustainable or that the cost model you put in place is sustainable. I owe you lunch.

Communities 117

Communities Groups Groups Social Media 117

ProBlogger

MARCH 22, 2013

You’re then left with two bad options: Bad Option #1 – You can continue to post sales material multiple times a day and preface it sheepishly with words like: “hey guys, In case you missed it earlier, just a reminder we’re having a big sale on our super premium widgets today.” Allow me to give an overview of both.

System 55

System Facebook How To Meme 55