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How companies use video content on social media

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Moreover, you are going to see many examples and practical tips on how to master video marketing. The same report stated that promoted tweets with videos can save more than 50% on the cost-per-engagement investment. Here is a cool and inspiring example, brought to you by apparel brand Everlane: Instagram.

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Overcome Short Attention Spans with Micro-content

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We recently told you how to create micro-content time- and cost-efficiently, using your existing visual assets — be it infographics, videos, presentations or interactive websites. Micro-content should play a big role in your content strategy. Here, we give you five smart tips on making the most of that micro-content: 1.

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7 Questions Marketers Should Ask About Native Content

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For example, if other posts include social sharing buttons but native content pieces lack the sharing options you’re missing full-page functionality. Follow formatting guidelines to ensure best representation. Look at existing pieces to confirm your content isn’t buried behind footer links or complicated navigation. Think again.

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16 Tools Every Social Media Manager Should Use

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For example, Sprout gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time. 10/month after 30 days – manage up to 5 social media accounts/ additional accounts cost $3/month each. Pricing: $1 first 30 days – unlimited usage. $10/month