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How to supercharge your marketing strategy with AI automation

Sprout Social

This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process. Cost-efficiency AI automation doesn’t just help with productivity: it also enables you to smartly reallocate team efforts more strategically. What is AI automation?

Strategy 105
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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads.

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The digital marketing trends & ideas to take into 2017, and beyond

Audiense

Why pay thousands on market research focus groups when many of the answers are already out there for you to glean from open data sources online? “As But, if we skew our focus too far to the nitty-gritty of performance on those platforms, we’ll lose the energy and creative spirit that made social such a force in the first place.

Trends 60
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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Due to embedding of tweets, people scanning tweets but not actually having an account, and tweets being picked up by search engines, 23% of consumers read tweets at least monthly.