Brumby’s Bakeries and Negative Criticism in Social Media COI
Laurel Papworth
JULY 11, 2012
Uhoh Deane Priest told 300 franchisees to “blame the carbon tax” while hiking bread prices. If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. They are now facing up to a $1 million dollar fine. ( Brumby’s owner, the listed Retail?
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