Adam Sherk

JANUARY 12, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NBA Teams on Twitter and Facebook by Adam Sherk on January 12, 2010 NBA players, like many professional athletes, have taken social media by storm, but what about their teams? So what should NBA teams be doing on Twitter and Facebook?

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Team Twitter Facebook Press Release 179

Adam Sherk

NOVEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at News Media Twitter Lists: Not Much Traction by Adam Sherk on November 3, 2009 With all the buzz about Twitter Lists I thought I’d take a look at how some major news sites are doing so far with their own Lists. To reporters’ sources?

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News List Twitter Sites 136

Adam Sherk

MARCH 8, 2012

However many still face issues with strategy, execution and incorporating social into a cohesive program. Like buttons, Open Graph tags (which much like Twitter formatting, need to be done right!) This might relate to the packaging or even selection of content and it can tie into advertising sales and conversion rate optimization too.

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Publishing Questions Social Media Activities 215

Adam Sherk

JANUARY 19, 2010

Here’s how the video appears on the sign-up form (watch it here ): (click on the image to enlarge) I have no idea what kind of following she’s built up, but this direct, multimedia approach is certainly increasing the conversion rate on the form. Users who sign up see a second video with a thank you message from Keys.

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Press Release Facebook Syndication Blogroll 138

Adam Sherk

APRIL 14, 2009

In developing a corporate social media strategy, making the transition to direct participation, genuine engagement and two-way communication is not always easy. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. But that’s just what needed.

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Social Media Press Release Syndication Marketing 100

Adam Sherk

NOVEMBER 11, 2010

By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur.

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Industry Social Media URL Module 200