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Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

You may not think that a book written about the internet in 1999 would have much to offer us in the realm of web marketing today, but think again. Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals: “…Markets are conversations. It can’t be faked.”. The Cluetrain Manifesto.

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What the New Google+ Mobile App Additions Mean to Small Business Owners

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It’s unclear just how much potential this one has, since people tend to be paranoid about giving out this kind of information, but it’s a great opportunity for high-impact conversions. Search Industry Trends android G+ Google Update Google+ iphone Local SEM local seo mobile phone Small Business social media social networking'

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Why Facebook’s Updates (probably) Won’t Kill Your Business

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“Facebook’s push toward paid advertising is likely to aggravate an already tense relationship between small businesses and social platforms over audience ownership,” says Steven Jacobs of Street Fight , a Colorado-based media-and-events firm covering local digital marketing.” Personally, I think this is a push to help the users.

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Who’s Afraid of the Big Bad Yelp?

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If you happen to recognize a regular customer, spark up a conversation about it the next time you do business. North American Marketing Business Leverage Association”, or whichever other goofy no-name company won’t stop calling you, probably just wants to set you up on Google Adwords and charge a management fee.

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What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

It’s unclear just how much potential this one has, since people tend to be paranoid about giving out this kind of information, but it’s a great opportunity for high-impact conversions. If you’re in a brick and mortar business, try reaching out to fans who are in the neighborhood with personalized, one-to-one offers.

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SEO in 2014: Where It’s All Headed

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Tracking rankings and keywords for client reporting took a fall while tracking page performance and conversions took a big step up. Social media freaks love throwing around headlines like “is SEO dead?” I think it’s only inevitable that a ton of small businesses will exit the market. SEO” Got Fuzzy.

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